The Truth Behind

Grocery Store Meat

The Truth Behind

Grocery Store Meat

The Truth Behind

Grocery Store Meat

Grocery stores are allowed to use carbon monoxide gas mixtures to help meat keep a bright, red appearance.

Grocery stores are allowed to use carbon monoxide gas mixtures to help meat keep a bright, red appearance.

Grocery stores are allowed to use carbon monoxide gas mixtures to help meat keep a bright, red appearance.

So if color can be controlled, how much can you really tell about freshness at the meat counter?

So if color can be controlled, how much can you really tell about freshness at the meat counter?

So if color can be controlled, how much can you really tell about freshness at the meat counter?

Good Chop box filled with vacuum-sealed cuts, surrounded by steaks, chicken and salmon
Good Chop box filled with vacuum-sealed cuts, surrounded by steaks, chicken and salmon
Two raw ribeye steaks on a cutting board

The Freshness Myth

The Freshness Myth

The
Freshness Myth

Myth:

Red = fresher

Red = fresher

Frozen = lower quality

Frozen = lower quality

Reality:

When it comes to buying meat, color alone doesn’t tell the whole story.

Some grocery-store meat is packaged using Modified Atmosphere Packaging (MAP), which can use carbon monoxide gas mixtures to help meat maintain its red appearance for longer.

Some grocery-store meat is packaged using Modified Atmosphere Packaging (MAP), which can use carbon monoxide gas mixtures to help meat maintain its red appearance for longer.

That means it can be difficult to judge the quality of the meat you’re buying at face value.

That means it can be difficult to judge the quality of the meat you’re buying at face value.

So What Should You Look For Instead?

So What Should You Look For Instead?

Cattle grazing in a pasture

Sourcing

Sourcing

Where the meat comes from and how it was raised.

Where the meat comes from and how it was raised.

Butcher trimming a rack of meat

Handling

Handling

What happens to it between sourcing and packaging.

What happens to it between sourcing and packaging.

Box of vacuum-sealed, labeled meat packs

Sealing

Sealing

How it’s protected from exposure before it reaches you.

How it’s protected from exposure before it reaches you.

Vacuum-sealed steak, salmon and chicken packs

Preservation

Preservation

How quality is maintained from packaging to your freezer.

How quality is maintained from packaging to your freezer.

A Better Way to Buy Meat

A Better Way to Buy Meat

A Better Way to Buy Meat

If you want more confidence in the meat you’re buying, frozen meat from Good Chop could be a good option.

If you want more confidence in the meat you’re buying, frozen meat from Good Chop could be a good option.

Good Chop focuses on the things that actually matter before meat reaches your plate: where it comes from, how it’s protected, and how its quality is preserved.

Good Chop focuses on the things that actually matter before meat reaches your plate: where it comes from, how it’s protected, and how its quality is preserved.

Meat responsibly raised in the US, plus sustainably sourced seafood

Vacuum-sealed to help protect quality

Frozen at peak freshness to preserve quality

High-quality meat, with nothing to hide.

High-quality meat, with nothing to hide.

Open Good Chop box with vacuum-sealed meat packs, a steak and salmon

A Meat Box Shouldn’t Box You In

A Meat Box Shouldn’t Box You In

Good Chop is a flexible meat and seafood delivery service built to give you more control, not less.

Good Chop is a flexible meat and seafood delivery service built to give you more control, not less.

Worried about less choice?

Shop 100+ menu options

and build customizable boxes every month.

Worried about being locked in?

Pause or cancel anytime,

no pressure.

Worried about the price?

Plans start at $3.32 per portion,

so you can adjust your box for your budget.

Raw filet mignon steaks
Raw salmon fillets
Raw baby back ribs
Raw chicken wings

Good Chop gives you a way to buy meat with more confidence, and fewer worries.

Good Chop gives you a way to buy meat with more confidence, and fewer worries.

Good Chop box with cooked salmon and steak
Good Chop box with cooked salmon and steak

Try Good Chop for Less

Try Good Chop for Less

Try Good Chop for Less

You’ve got a clearer picture of what matters in the meat you buy. Good Chop gives you a way to shop with that in mind.

You’ve got a clearer picture of what matters in the meat you buy. Good Chop gives you a way to shop with that in mind.

Get $130 off

across your first 4 boxes.

Get $130 off

across your first 4 boxes.